Ringtone Marketing
Ringtones are quite a powerful tool for pre-releasing new material to the public. I’m talking about bands of course. I’m seeing it all the time and it adds a revenue stream for the band as well. I actually think that normal ringtones will make place for full songs and all cellphones will pretty much be able to work like your standard iPod (enters the iPhone).
iPhone is somewhat of a logical upgrade on the iPod. It’s teen heaven. They can listen to music, and chat to friends. As far as ringtones are concerned, the age old problem of digital rights management still looms and the fact that MP3 is still a problem. The problem with this problem though is the high demand for MP3′s.
Will there ever be a proper solution to this? I think Apple’s getting it pretty much right at the moment. I’m looking forward to seeing what their competitors do to counter this technology. I’ve seen many DJ-Scratching phones, walkman type phones with larger memory etc, but battery power seems to be a problem.
Lets get some popcorn and see what happens!